All open roles

Head of demand generation

Apply now

Watershed is a software platform for running a world-class climate program. We measure our success in the carbon reduction achievements of our customers. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.

We have offices in San Francisco and London and remote team members across the US and Europe. We hope that you'll be interested in joining us!

The role

As a founding member of the Marketing team, you’ll be responsible for building, owning, and running a world-class demand generation function. Partnering closely with Sales, you will define, develop, and manage marketing programs and systems with the goal of helping to accelerate our growth and revenue. We need an experienced marketing leader who thrives in a fast-paced environment, and is energized by rolling up their sleeves to execute and deliver on bold targets.   

You are likely a good fit for this role if you love numbers, get excited about building things from scratch, and don’t mind diving into a rabbit hole of climate nerdery to find the most compelling data points to guide your strategy. Our audience is discerning, and the right person will have a high bar for creativity and execution, even if they’re not (yet!) experts on climate. 

You will: 

  • Define and implement our demand generation strategy, set and deliver on lead gen targets, and develop reporting on the conversion funnel and all demand gen activities
  • Execute, manage, and optimize our demand generation programs, with an emphasis on driving qualified top and mid-funnel leads from our target audiences
  • Own and run integrated campaigns end-to-end, from ideation and testing to analysis and iteration
  • Create and launch our segmentation and ABM strategy 
  • Build and implement the systems to measure, track, and deliver on our targets
  • Scale your efforts across multiple regions and verticals
  • Help build a diverse, ambitious, creative, and high-achieving Marketing team

 We’re looking for someone who has: 

  • Significant experience in Marketing, with at least 5+ years owning and driving measurable results as a Demand Gen leader
  • Built marketing programs and systems from scratch that resulted in a stellar record of generating, nurturing, and converting MQLs and SALs
  • A strong opinion on what constitutes a best-in-class marketing tech stack
  • An expert understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities
  • Experience in high-growth, fast-paced startup environments; preferably in generating demand for B2B enterprise products


What's your approach to remote work?

Watershed is hiring team members on all US and EU time zones, and we're committed to growing a long-term distributed team. We have hub offices in San Francisco and London, and remote team members from Oregon to New Jersey to Ireland.  There may be certain jobs that need to be in San Francisco / London or certain locations, and will be specifically noted in the job description or in conversations.

What are Watershed's return-to-office plans?

We reopened our San Francisco office in mid-June, and treasure the energy and collaboration that comes from working together in person. We're particularly lucky to have a great rooftop outdoor space, where we can gather for lunch, one-on-one's, and the occasional outdoor whiteboarding session. We're also investing deeply to support remote as a first-class hub, with regular Zoom social times, an emphasis on transparency and written artifacts, and periodic offsites to gather everybody in person.

We're a COVID-cautious company. The office is currently open to vaccinated team members, and we'll pay close attention to vaccination and case rates to ensure it's safe for everybody.

Do I need X years of experience, climate experience, etc.?

No, Watershed is hiring team members with a broad range of prior experience, and we'd love to talk with you regardless of yours. We prioritize mentorship on the job.  There maybe certain jobs that will need X years of experience, and will be specifically noted in the job description.

What's the interview process like?

It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can very by role, but usual next steps are a skill or experience screen (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a (usually virtual) onsite interview after that if the screens go well. We prioritize transparency and lack of surprise throughout the process.