About Watershed
Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and drive real decarbonization. We are looking for team members who love product-building, want to work hard at a mission-oriented startup, and will collaborate with us in shaping the culture of a growing team.
We have offices in San Francisco, New York, London and Sydney, and remote team members across the US and Europe. We hope that you'll be interested in joining us!
The role
As a member of the Demand Generation team, you’ll play a crucial role in accelerating Watershed’s growth through lifecycle marketing. Partnering closely with our marketing operations, sales, and product marketing teams, your mission will be to develop and implement a cohesive strategy focused on driving prospect and customer growth through lifecycle campaigns.
The Email Lifecycle Marketer’s scope will be a blend of operations and campaign management. This person will own the ongoing management and maintenance of our marketing database, share ownership of our marketing automation system HubSpot, and also implement targeted campaigns to drive new pipeline. The ideal candidate will have a strong understanding of customer lifecycle marketing fundamentals, excellent analytical skills, and a passion for working collaboratively to drive impactful marketing campaigns.
This role will be in office, based in our San Francisco (preferred) or New York City office.
You will:
- Develop and implement comprehensive lifecycle marketing strategies to engage prospects and customers alike
- Oversee all the execution of all email marketing campaigns including: nurture/onboarding sequences, event invites, customer updates and product updates
- Develop targeted messaging and campaigns tailored to priority industries, segments, and buyer profiles
- Monitor and analyze campaign performance metrics, including open rates, click-through rates, unsubscribe rates, and conversion rates in order to power future campaign strategy.
- Coordinate with design on the development of email marketing templates
- Conduct A/B tests to continually refine messaging, creative, and segmentation strategies for maximum impact
We’re looking for someone who has:
- 5+ years experience in lifecycle marketing campaign management, including setting strategy, developing persona and industry based campaigns within a CRM (HubSpot, Marketo) to run ROI-positive campaigns
- A deep understanding of the enterprise demand generation playbook, accompanied by a desire to get creative and experiment with new ideas, tactics, and opportunities
- Strategic and collaborative stakeholder management skills
- Familiarity with ABM tools (6sense, Terminus, AdRoll, ZoomInfo) a plus
At Watershed, we strive to design consistent, fair, and competitive compensation programs. The total cash compensation range may be inclusive of several levels at Watershed and final offer will be determined by a number of factors, including the candidate’s skills, capabilities, and location, as well as scope of the role.
The anticipated cash compensation range is in addition to a total rewards benefit package including equity, health/dental/vision insurance, 401(k), unlimited paid time off, paid parental leave, fertility, and mental health programs etc.
FAQ
Where does Watershed work?
We have hub offices in San Francisco, New York and London, and some remote team members in the US and EU. Most of our jobs need to be in San Francisco / New York / London, but certain jobs are open to being remote and will be specifically noted on the jobs page and in the job description.
What’s the interview process like?
It starts the same for every candidate: getting to know the team members through 1 to 2 conversations about Watershed, your experience, and your interests. Next steps can vary by role, but usual next steps are a skill or experience screen (e.g. a coding interview for an engineer, a portfolio review for a designer, deeper experience call for other roles) which leads to a virtual or in person interview panel after that if the screens go well. We prioritize transparency and lack of surprise throughout the process.
Please note Watershed will only conduct interviews via official company channels (Google Workspace, Zoom). We do not use platforms such as Signal, WhatsApp, etc. to conduct official interviews nor to complete any part of our onboarding process. If you are reached out to on these platforms from anyone claiming to be from Watershed please let us know.