Results
Rapid program development and measurable business impact
In its first year of having a sustainability program and implementing Watershed, Medallia:
With Watershed, Jin and the team have strengthened Medallia’s competitive position and provided invaluable data and reporting to prospects and customers requesting it. Their work has impacted over 40 customer deals, some of which are the company’s largest. Overall, these deals represent $30M+ in annual contract value (ACV).
“I can confidently say that our sustainability work is critical to our business growth,” Jin says. “What was once a ‘nice to have’ is quickly becoming a ‘need to have’ to partner with our largest, most strategic customers.”
In addition to business growth, Medallia’s sustainability efforts have quickly gained the company recognition and ratings. In 2024, Medallia received its first EcoVadis Committed Badge, due to a 12.5% year-over-year score improvement. This improvement—and external recognition—has helped them build enhanced credibility with stakeholders both internally and externally.
With a baseline set, Jin and the team used Watershed to forecast Medallia’s emissions to ensure they’re setting sustainable goals. They’ve begun thinking about cross-functional levers, including business travel, supplier engagement, and renewable energy.
Armed with accurate data and realistic forecasting, Jin and the team can focus on targeted improvements, such as which suppliers to target and the granular asks to make of them, renewable energy projects for the regions where they operate, and ways to reasonably support essential travel for departments that travel frequently.
Enhanced reporting capabilities
With Watershed, Medallia’s disclosure process is streamlined, ensuring their EcoVadis submissions are efficient and quick and allowing them to generate exciting, comprehensive annual impact reports. And, with Watershed’s up-to-date frameworks and methodologies, they can stay compliant with regional regulatory requirements (SECR in the UK and California SB bills, for example).
And while they’ve had Watershed from day one of the program, Jin has still noticed efficiency gains from the platform’s automated data compilation, standardized reporting formats, and time-saving download functionality.
“Watershed’s reporting feature has probably saved me countless hours—not manually entering data or downloading files upon files is a huge win.”
Heather Jin,
Global Head of Social Impact and Sustainability
Building a foundation for long-term change
Medallia’s sustainability efforts have set the company up for lasting impact because of the team’s technology-first and long-term approach. The program has seen strong stakeholder engagement at the executive and cross-functional levels and benefitted from expert advisory support from Watershed. Armed with data, a reliable way to stay compliant, and ongoing efficiency gains, Jin and the team have set clear, strategic goals—and will continue to measure progress against them over the years.
Medallia's journey shows how the right technology partner can accelerate sustainability progress, achieving significant climate commitments while driving measurable business value in a short time. “The impact of our program underscores the importance of choosing a scalable, expertise-backed platform that can grow with our evolving sustainability needs and stakeholder demands,” Jin says.
In the future, Jin is excited to continue expanding Medallia’s sustainability efforts by improving data collection, setting more granular reduction targets, engaging more suppliers, and bringing all employees on board for the journey: “I look forward to seeing our teams come together to work on sustainability since it’s very much a team sport,” she says. “With our goals set and the team aligned on where we’re going, I’m excited for us to start implementing changes, seeing progress on our work, and reporting to all of our stakeholders with Watershed.”
“Watershed’s platform and expert advice helped us lay the groundwork for our sustainability work and will help us ensure we are on track to hitting our goals, reporting to critical stakeholders, and continuing to be an ESG leader in our industry.”
Heather Jin,
Global Head of Social Impact and Sustainability