How Coyuchi gets product-level carbon insights from Watershed

The luxury home goods company is catalyzing a lower-carbon supply chain for the entire industry

coyuchi product

Coyuchi has been producing textiles made with organic cotton and putting sustainable innovation at the forefront of its work since 1991. It was the first company to bring organic home linens to market, the first home brand to release a fully circular product, and it leads the textile industry in climate action through re-commerce, and regenerative agriculture.

In the thirty years since its inception, Coyuchi has translated its sustainability commitment into a comprehensive climate program. Its climate goals are now informing future product development, setting a bar for other home brands, and creating a multiplying effect in their supply chain.

Challenge: Mapping a path to net zero

In 2022, Coyuchi used a framework provided by the Sustainable Food Trade Association to create its first climate action plan, leading to its pledge to be net zero by 2025 and net positive by 2030––a goal to create an environmental benefit by removing additional carbon dioxide from the atmosphere.

Coyuchi had a long history of innovations in sustainability, but was missing three key elements to execute its ambitious climate plan:

  1. Footprint data to set a baseline for demonstrating progress toward targets
  2. Climate expertise to guide and optimize post-measurement decision-making
  3. A plan to integrate carbon offsets

”We are in the home business, so our team knows how to make great textiles for bedding and running an e-commerce business, but we are not experts on carbon emissions. With our emissions data, we wanted to know where we could go next and what we could do with it.”
-Eileen Mockus, CEO of Coyuchi

Solution: A data-backed roadmap for action

Coyuchi implemented Watershed in mid-2022 to re-establish its baseline footprint to be more comprehensive and actionable. With Watershed, Coyuchi gets climate intelligence that helps build its authenticity as a brand. In particular, the team finds value in:

Coyuchi's Full Circle Recycled Cotton Throw
Coyuchi's Full Circle Recycled Cotton Throw

Insights: Simulating reductions to identify maximum impact

Coyuchi has found opportunities to lower its carbon footprint in everyday strategic and operational decision making. Using Watershed’s Simulation Tool, the company can easily visualize emissions nuances between different business scenarios. Coycuchi’s team called out two specific simulations they’ve modeled recently:

Without the detailed data that Watershed provides, we wouldn’t have been able to easily model scenarios that now guide our business decisions.

Eileen Mockus

Result: A lower-carbon supply chain for the entire industry

With Watershed’s help, Coyuchi has developed a roadmap for its climate work that sets forth a realistic and accurate path to net zero. According to Mockus, “We acknowledge that there’s risk associated with committing to a certain date, but there’s also an opportunity to learn and to set the bar high to drive the appropriate urgency towards meeting these goals.”

Influencing its supply chain will have a network effect elsewhere in the home goods industry as well.

"Our vendors are embracing sustainability work and helping us drive change. I love this because it also impacts other brands that might not have the same climate goals but operate in the same factories.”
-Eileen Mockus

For example, “The water used to process their goods is being recycled based on our request and the renewable energy benefits their emissions too,” Mockus expanded. “Those moments remind me that this work is bigger than any one company.”

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